Activated charcoal is a specially processed form of charcoal with a highly porous structure and a strong ability to absorb impurities. Thanks to these properties, it is widely used in cosmetics, especially in products designed for deep cleansing of the skin.
It helps remove excess sebum, impurities, acne, and toxins, which is why it is a common ingredient in cleansing gels, foams, and face masks. Activated charcoal is also used in hair care - it effectively cleanses the scalp and removes product buildup, so it can be found in certain shampoos. It is also present in oral-care products due to its mild teeth-whitening effect.